[ 2024 — ongoing ]
Advanced Course in Data Analytics
@ SdM School of Management
200 hours on applied statistics, data visualization, machine learning, and AI for marketing. Focus on predictive models to optimize campaign performance.
Stack and numbers: Meta Ads, Google Ads, Amazon Ads, Perpetua, GA4, Server-side GTM, Conversion API · Stape, 18 tools built, 83 certifications, IT / EN
> Performance Marketing & AI
Hi, I'm Andrea Castagna
Performance Marketing Specialist managing paid campaigns on Meta Ads, Google Ads, and Amazon Ads for international e-commerce. I combine data, automation, and AI to maximize ROAS and scale performance.
Professional Experience
experience.log 4 entries
-
May 2021 — Present
Digital Marketing Specialist
@ Tenacta Group
- Managing and setting up multi-market paid campaigns (IT/ES) on Meta Ads, Google Ads, and Amazon Ads (Perpetua)
- Implementing server-side tracking with Conversion API (CAPI) via Stape and GTM
- Creating and optimizing Amazon product listings
- Building performance dashboards for ROAS and campaign monitoring
-
Sep 2021 — Dec 2021
Digital Marketing Specialist Junior
@ Tenacta Group
- Company-wide Data Governance project
- Architecting and implementing Data Warehouse and Data Lake
- Centralizing marketing and sales data for integrated reporting
-
Jan 2021 — Jul 2021
Digital Marketing Consultant
@ Schneider Electric
- Data integration project with SDM and Schneider Electric
- Building a data lake to qualify commercial leads
- Improving conversion rates with a data-driven approach
-
Apr 2019 — Jun 2019
Junior Tax Operator
@ Servizi Integrati CISL Lombardia
- Tax management and support for taxpayers
- Processing tax declarations
Education
[ Dec 2020 — Dec 2021 ]
First-level University Master in Digital Business Development
@ SdM School of Management
Digital marketing, e-commerce, paid advertising, and digital strategy. Final project with Schneider Electric on data integration and lead qualification.
[ 2013 — 2020 ]
Master's Degree in Law
@ University of Bergamo
Thesis on new technologies to combat corruption in public administration. Legal skills applied to privacy, GDPR, and compliance in digital advertising.
[ 2008 — 2013 ]
Scientific High School Diploma
@ Istituto Superiore Don Lorenzo Milani
Scientific education and development of critical and analytical thinking.
Skills
stack.cfg
- Paid Media & Advertising
- Meta Ads Google Ads Amazon Ads Perpetua Performance Marketing Campaign Management
- Tracking & Analytics
- Google Tag Manager Conversion API (CAPI) Stape Google Analytics Dashboard & Reporting A/B Testing
- Data & AI
- Data Analytics Python Statistics AI for Marketing Predictive Modeling Web Scraping
- SEO & E-commerce
- Amazon Listing Optimization SEO Tag Management HubSpot
Certifications [83]
- Amazon Advertising with PerpetuaPerpetua · Aug 2025★ featured
- Amazon Ads Sponsored Ads CertificationAmazon · Apr 2025★ featured
- Amazon Advertising Campaign Planning CertificationAmazon · Apr 2025★ featured
- Google Analytics CertificationGoogle · Aug 2023★ featured
- Marketing Analytics with MetaCoursera · May 2023★ featured
- Google Data Analytics CertificateCoursera · Oct 2022★ featured
- Advanced Google Tag ManagerCXL · Jun 2022★ featured
- Google Ads Search CertificationGoogle Digital Academy (Skillshop) · Apr 2022★ featured
- Google Ads - Measurement CertificationGoogle Digital Academy (Skillshop) · Apr 2022★ featured
- Google Analytics 4CXL · Mar 2022★ featured
Featured Projects
~/seo SEO & Content
AI Keyword Clusterer
Semantically group thousands of keywords with N-grams (local) or multi-provider AI (Gemini or open-source models via OpenRouter, Groq…) for intent classification.
Explore →Smart UTM Builder
Tracked link generator with preset management, automatic formatting rules, and local configuration saving.
Explore →XML Parser
Reads XML feeds (Google Merchant product feeds, RSS, Atom) and turns them into a filterable table, with CSV export. Handy for checking Shopping campaign feeds.
Explore →QR Code Generator
Generate custom QR codes with colors, integrated UTM tracking, and PNG/SVG download.
Explore →~/analytics Analytics & Performance
Metrics Lab
Interactive calculator for marketing metrics (ROAS, MER, margins, ACOS, etc.), each with its formula, plus AI analysis of the results.
Explore →A/B Test Calculator
Calculate sample size for A/B tests or analyze results with statistical significance, confidence intervals, and power.
Explore →ROAS / ROI Calculator
Calculate ROAS, ROI, net profit, break-even ROAS, and LTV:CAC ratio for your marketing campaigns.
Explore →Marketing Funnel Analyzer
Analyze your marketing funnel conversions stage by stage with visualization and drop-off metrics.
Explore →Campaign Budget Planner
Plan your paid media budget allocation across channels (Meta, Google, Amazon) and estimate conversions, revenue, and ROAS.
Explore →Ad Platform Comparator
Compare Meta Ads, Google Ads, and Amazon Ads with industry benchmarks. Suggested budget split and estimated metrics.
Explore →~/ai AI & Strategy
AI Ad Copy Generator
Generate ad copy for Meta Ads, Google Ads, and Amazon Ads with multi-provider AI (Gemini or open-source models via OpenRouter, Groq…). Platform-optimized headlines, descriptions, and CTAs.
Explore →Deep Persona Generator
Create 3 detailed buyer persona profiles (demographics, goals, pain points) from a brief product description.
Explore →Smart Resume Matcher
Analyze the compatibility between your CV and a job description using AI. Get a score and tips to improve your application.
Explore →Amazon Product Analysis
AI-powered tips to optimize your Amazon product page with effective title, bullet points, and description.
Explore →AI Meal Idea Planner
AI-powered weekly meal idea generator. Enter your food preferences and get suggestions to organize breakfast, lunch, and dinner.
Explore →AI Creative Brief
Generate comprehensive creative briefs for ad campaigns with AI. Visual direction, color palette, copy guidelines, and platform adaptations.
Explore →Recommendations
readme_01.txt
During the first half of 2024, I collaborated with Andrea on a research project about the Manager role. Andrea demonstrated specific data analysis and evaluation skills, along with a strong collaborative spirit.
Gian Mario Gambirasio
Executive & Corporate Consultant in Training and Development HR
Translated from Italian. Original on LinkedIn.
readme_02.txt
I had the opportunity to collaborate with Andrea on the 2021 Field Project sponsored by Schneider Electric during the Master program. I appreciated his business analytics and digital marketing skills, his teamwork and project abilities, and his capacity for rapid learning, even in complex environments.
Dario Mangiò
BtB Marketing SME and Brand Advisor
Translated from Italian. Original on LinkedIn.
Contact
contact.sh online
$ ./contact --now
Let's talk performance?
Looking for new challenges in Performance Marketing, Digital Advertising, and AI-driven growth. If you have an ambitious project, let's talk.