> ~/tools · 18 free tools
Performance Lab
Calculators, AI generators and small utilities for people who work with campaigns, data and content. They’re free and run right in your browser, no sign-up needed.
The AI tools use the provider you choose, with your own key: Gemini or open-source models via OpenRouter, Groq and others. What gets sent, and to whom, is explained on the privacy page.
~/seo SEO & Content
AI Keyword Clusterer
Semantically group thousands of keywords with N-grams (local) or multi-provider AI (Gemini or open-source models via OpenRouter, Groq…) for intent classification.
Explore →Smart UTM Builder
Tracked link generator with preset management, automatic formatting rules, and local configuration saving.
Explore →XML Parser
Reads XML feeds (Google Merchant product feeds, RSS, Atom) and turns them into a filterable table, with CSV export. Handy for checking Shopping campaign feeds.
Explore →QR Code Generator
Generate custom QR codes with colors, integrated UTM tracking, and PNG/SVG download.
Explore →~/analytics Analytics & Performance
Metrics Lab
Interactive calculator for marketing metrics (ROAS, MER, margins, ACOS, etc.), each with its formula, plus AI analysis of the results.
Explore →A/B Test Calculator
Calculate sample size for A/B tests or analyze results with statistical significance, confidence intervals, and power.
Explore →ROAS / ROI Calculator
Calculate ROAS, ROI, net profit, break-even ROAS, and LTV:CAC ratio for your marketing campaigns.
Explore →Marketing Funnel Analyzer
Analyze your marketing funnel conversions stage by stage with visualization and drop-off metrics.
Explore →Campaign Budget Planner
Plan your paid media budget allocation across channels (Meta, Google, Amazon) and estimate conversions, revenue, and ROAS.
Explore →Ad Platform Comparator
Compare Meta Ads, Google Ads, and Amazon Ads with industry benchmarks. Suggested budget split and estimated metrics.
Explore →~/ai AI & Strategy
AI Ad Copy Generator
Generate ad copy for Meta Ads, Google Ads, and Amazon Ads with multi-provider AI (Gemini or open-source models via OpenRouter, Groq…). Platform-optimized headlines, descriptions, and CTAs.
Explore →Deep Persona Generator
Create 3 detailed buyer persona profiles (demographics, goals, pain points) from a brief product description.
Explore →Smart Resume Matcher
Analyze the compatibility between your CV and a job description using AI. Get a score and tips to improve your application.
Explore →Amazon Product Analysis
AI-powered tips to optimize your Amazon product page with effective title, bullet points, and description.
Explore →AI Meal Idea Planner
AI-powered weekly meal idea generator. Enter your food preferences and get suggestions to organize breakfast, lunch, and dinner.
Explore →AI Creative Brief
Generate comprehensive creative briefs for ad campaigns with AI. Visual direction, color palette, copy guidelines, and platform adaptations.
Explore →